Cobalt - the automotive industry's most comprehensive provider of integrated solutions for digital advertising – is seeking an Digital Marketing Account Executive in the Washington D.C./Virginia area.

Establish and maintain assigned territory accounts. Installation of new products and services, with accompanying training and verification that dealership understands products.  Assist dealership in the development of a digital marketing strategy as a significant part of their advertising budget. Visit on a scheduled basis to review CMR and other data. Consult with senior dealership personnel on dealership e-Commerce processes. Provide continued training on Cobalt products and services. Serve as eBusiness expert for dealership staff and partner with them to achieve their digital marketing goals.

Key Responsibilities

• Build and manage the Cobalt relationship to ensure positive feedback from dealers.
• Establish and maintain revenue from assigned accounts.
• Installation of Cobalt products and programs, including training from the highest levels of the dealership on down to other users, for new customers.
• Communicate pro-actively with dealers through e-mail, phone and in-store visits.
• Work with ProCare Advocates and other Cobalt personnel who communicate with your accounts to ensure coordinated messaging.
• Attend regional dealer and field staff meetings. Deliver presentations as requested.
• Sell Cobalt products directly to designated customers within assigned territory.
• Meet with other field staff when appropriate.
• Drive acceptance of eBusiness principles and practices throughout the dealership.
• Coordinate account activities with other Cobalt departments.
• Act as advertising consultant to top management at dealerships
• Review, critique, and discuss dealership advertising including Cobalt reports.
• Provide training on Cobalt products and program specifics.
• Grow revenue by increasing dealer spend, adding new accounts, and reducing cancellations.
• Disciplined use of SalesForce.com
• Develop, coach and monitor implementation of process improvement plans for dealership digital strategy.
• Continuous application of process improvement techniques.
• Provide feedback and recommendations relative to product performance.
• Provide reports as directed by Manager.
• Accountable for accurate and timely record keeping and data delivery for all dealers and initiatives within assigned territory and programs.

• Cobalt products and services
• Dealership advertising
• Automotive Retail Operations
• Digital marketing
• Customer Service
• Must be a motivated self-starter and have the desire to succeed in a fast-paced rapidly growing industry.
• 2-3 years professional direct sales and/or service experience required.
• Automotive and/or digital marketing and/or advertising sales experience required.
• Strong oral and written communication and presentation skills
• Ability to work independently from a remote/home office.
• Strong relationship building skills.
• College degree or equivalent experience required.
• Proficiency with CRM software, Microsoft Word, PowerPoint, Excel and Outlook required

Cobalt – Culture and Benefits

The Cobalt work environment is fast-paced, energized, informal and fun, but with a serious focus on quality, customer service, innovation, and an ongoing commitment to excellence. Benefits include medical/dental/vision and wellness programs for employee and dependents (including domestic partners), life insurance, paid vacation time, personal days, sick leave and holidays, 401K with match, employee referral bonuses, stock option plan, subsidized parking fees and bus pass, onsite gym, and more.